How To Become A Top-Class Freelance Copywriter: A Step-By-Step Guide

Freelance writing offers tons of opportunities for people who can write great copy. Just about every business on the planet needs a copywriter to work on copywriting projects throughout the year. So for anyone with the gift of creating compelling copy that drives results, a career as a freelance copywriter is a great choice. Here’s a step-by-step guide on how to become one of the best:

Step 1: Create a Profile

The first thing to do is create a profile that tells potential clients all about your qualifications and expertise in copywriting. Profiles should be simple and straightforward; listing all the things you can and can’t do. Don’t exaggerate your abilities. You don’t want to give a false sense of talent and then later come up short when you land a job you are under-qualified for.

Step 2: Create a Portfolio

Next, you’ll want to create a portfolio to back up the claims you make in your profile. For anyone who is just starting out this may be a bit of a challenge. You might not have enough related work to show off, so you have think creatively to show how writing jobs you have done in the past represent your abilities to do copywriting.

Step 3: Research Competitors

Don’t forget to research your competitors in order to come up with a fair price. When you first start you may want to charge a little lower than some of the other freelancers in order to build a solid customer base that could later pay dividends by way of new projects. But don’t undersell yourself to much; you still want to make enough to put food on the table.

Step 4: Submit Bids

You’re not going to become a top-class freelance copywriter if you don’t put yourself out there and search for those quality jobs. Look for opportunities each day and focus your energies on writing bids that address a client’s specific needs. Remember that people want to hire results so be sure you show them that you are the best person for the job.

Step 5: Do an Excellent Job

It goes without saying that you need to do great work in order to get repeat clients and to build a brand that says “Excellence”. Doing well on your projects will lead to higher ratings and better recommendations, both of which should lead to more opportunities and higher pay.

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